Challenge
Dante's Luxury is an Online Ecommerce specialising in Crystal Jewellery and Accessories.
Known for it's high quality, handmade and premium products the business need to capture marketing share in an ever competitive environment online.
Previously the business is heavily reliant on Social Media and Ads however the results have been inconsistent.
Solutions
We started by building a strong foundation with technical and on-page SEO while also guiding the content strategy based on search demand & behaviour.
From there, we ramped up link building strategies & activities to boost the domain authority of the client’s website.
- Focus on a user friendly website with SEO optimised content
- Technical SEO with Keyword researching and Mapping to rank for relevant search terms
- Expanded Shopify Collection Pages and Content based on product categories, purpose, price points and more
- UX/UI optimisations including infinity scrolling, out of stock automations, master menus and mobile menus
Delivery
Prior to working with Sidestep Digital
After working with with Sidestep Digital
Organic Traffic now accounts for the largest percentage of online traffic.
Within 6 Months
Monthly Search Traffic (+312%)
Monthly Sales by Organic Search (+63%)
A mixture of driving qualified traffic with conversion rate optimisation across the website saw the business experience month on month growth and we're looking forward to scale even further in 2022.
Want to see you brand scale? Not getting the results? Not sure where to start?
Simply get in touch with the team at Sidestep Digital today for a complementary strategy session.
