Challenge
Young Growth Academy was launched in Sydney’s western suburbs due to the high population growth and demand in the area.
However, the business was relying on word of mouth and referrals in a competitive market and struggled to scale.
As a new tutoring centre, the brand lacked the reputation and visibility compared to other tutoring centres in the market.
This includes not appearing on Google’s searches for relevant keywords and not ranking on Local Google’s Map Listings.
Solutions
We started by building a strong foundation with technical and on-page SEO while also guiding the content strategy based on search demand.
From there, we ramped up link building strategies & activities to boost the domain authority of the client’s website.
Leveraging the business brand and reviews to drive more conversions.
- Focus on a user friendly website with SEO optimised content
- Technical SEO with Keyword researching and Mapping to rank for relevant search terms
Delivery
Before consulting with us, almost no visibility on Google and leads were from word of mouth & referrals.
After working with us, ranking for top keywords and positions on GMB profiles
Built a strategy around collecting Google reviews and tripled the amount of 5 star reviews on GMB.
Position 1: HSC Tutoring Penrith
Position 1: Penrith Tutoring
This is a huge result as 86% of people use Google Maps to locate businesses nearby. Customers who find brands through their Google My Business Listings are up to 50% more likely to convert.
