Onketo supplies health food products nationwide, however, faces tough competition in a saturated market.
As a relatively young business, the brand needed SEO to stand out and capture marketing share.
Food and Beverage traditionally is an industry with lower margins.
With the added cost from transporting bulkier items, the business needed to invest conservatively into marketing channels that can deliver clear ROI.
SIDESTEP DIGITAL worked with Onketo and their suppliers to optimise the technical SEO on Shopify and aggressively promote the brand through off-site link building.
This involved significant outbound activities and getting the brand featured as a stockist with major suppliers domestically and internationally.
2 Years ago the Onketo Brand didn’t exist.
With a tailored SEO strategy, this is now one of Australia's leading Keto & Health Food Retailer
- Buy Keto Snacks Position 1
- Keto Snacks Australia Position 1
- Keto Foods Australia Position 2
- Keto Products Australia Position 3
Strategies include
-Infinity scrolling
-Inventory prioritisation 80:20 rule
-Product Layout focusing on user experience
-Effective Shopify master menu & Navigation
-Content Strategy around different customer buying cycle
Results in Months not Years
When you get a business that goes from around 1% conversion rate to 1.89% (As of last month), that's a huge difference between 1 in 100 buying your products and 1 in 35 visitors buying your product.
It now takes less visitors to make a sale and it's the combination of targeting the right keywords along with an optimised website that led to the following.
Jan Stats 2021
Conversion Rate around 1.2%
Average order value $71.56
September Stats 2021
Conversion Rate around 1.9%
Average order value $91.17
Even if you had the same amount of input in Traffic, your output in Revenue will be significantly higher.
While we can't share specific financial figures.
One can only imagine what a 58% increase in conversion and 27% increase in average order value would achieve for any business.
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